In May 2025, Amazon's new regulations were implemented intensively, involving inventory management, UK warehouse compliance, and seller self-delivery Prime policy adjustments. Sellers urgently need to make quick adjustments in accordance with the new regulations.

1. Core interpretation of Amazon's new regulations

1. Requirements for inventory grading management of US sites

To avoid congestion in stocks during peak seasons, Amazon requires sellers to ship goods by inventory type:

High-risk inventory: Goods over-age in the inventory (such as over-180 days) need to be cleaned first, and it is prohibited to continue to be sent to the FBA warehouse. It is recommended to transfer to Amazon warehouse entry and distribution network (AWD) for processing;

Prime membership day stocking: Products that support membership day must be shipped directly to the FBA warehouse to ensure they are quickly put on the shelves;

Daily sales inventory: Non-emergency goods are sent to AWD warehouses, and cost reduction is achieved using its "no inventory limit + low-cost storage" characteristics.

2. UK warehouses are mandatory for import codes (IEN)

Before May 1, 2025: All shipments sent to the UK warehouse must submit IEN (import entry number) within 60 days after arrival or explain the reason for the missing, otherwise new shipments will be restricted;

After May 1, 2025: Cancel the exemption option of "Unable to obtain IEN", and failure to submit IEN on time will directly prohibit shipment.

3. Adjustment of the policy of self-delivery Prime (SFP) for US site sellers

Starting from June 29, 2025, SFP sellers in the United States will need to meet the new regulations:

Probation period optimization: shorten the SFP application assessment cycle, but requires stricter performance test;

Lower entry threshold: Small and medium-sized sellers are allowed to apply for priority delivery services at a lower daily order volume (such as 50 orders per month).

2. Analysis of the impact of Amazon's new regulations

1. Inventory turnover pressure surges

Risk of unsalable sales: The over-age inventory cleaning cycle is compressed to 30 days, and the cost of unsalable goods occupying inventory capacity has increased by 40%;

Logistics cost differentiation: Although there is no inventory limit for AWD warehouses, the in-store processing fee is US$0.2 per piece higher than FBA, and the comprehensive cost of commodities with an average daily sales volume of less than 10 orders increased by 15%.

2. Rigid rise in compliance costs

UK warehouse operation cost: Small and medium-sized sellers need to pay additional IEN agency fees for customs declaration firms (about US$5-8/order), and the proportion of first-course costs has increased from 12% to 18%;

SFP hidden cost: In order to meet the priority delivery timeliness, sellers need to deploy three warehouses in the United States to Shanghai, with a 25% increase in warehousing cost.

3. Life and death line of performance efficiency

Price of out-of-stock: If the goods on the membership day are out of stock for 3 days due to delay in entry into the warehouse, the BSR ranking will drop by 50%, and the traffic loss will be irreversible;

Manual accounting is inefficient: Manually tracking IEN encoding, hierarchical inventory management and other operations, and an average daily consumption of operational personnel is 3.5 hours.

3. Solutions under the new Amazon regulations

Yicang ERP deeply connects with the Amazon platform, providing Amazon sellers with order delivery, inventory planning and intelligent replenishment solutions to accurately respond to the challenges of Amazon's new regulations:

1. Inventory planning: inventory is visible and carefully prepared goods

Multi-warehouse Inventory Compass: Yicang ERP supports displaying inventory data of local warehouses, overseas warehouses, and FBA warehouses (including on-transit, frozen, in-store, and shared inventory) on a page, and correlates sales trends and cost information.

Smart replenishment: Yicang ERP can calculate demand based on yesterday/7/30-day sales volume, enter production cycle, fulfillment time, and safety days, generate procurement suggestions, and avoid out-of-stock risks.

2. Shipping order management: first-process full-link control

Centralized management: Yicang ERP supports unified viewing of the first-time documents (FBA shipments, overseas warehouse shipments) for all ERP systems, supports printing of shipment/packing lists and exporting various delivery details.

Cost and tracking: upload the first-time freight and tariff; enter the offshore time, adjust the arrival date; support to view the paid first-time trajectory.

Financial connection: generate first-time general order to follow up multi-ticket shipment logistics and expenses; generate service provider bills to connect financial settlement process.

3. Order delivery and timeliness control

Order processing: Yicang ERP supports pulling orders on multiple sites and multiple stores on the Amazon platform and pushing them to the warehouse distribution system to ensure timely reception of shipment instructions in the warehouse; supports quick review and delivery after orders are divided into warehouses.

Shipping timeout reminder: Set rules to monitor order processing timeliness, warnings for orders about upcoming timeouts, facilitate communication with buyers in advance, and maintain account performance (need to cooperate with order rules to be confirmed).

Amazon's new regulations put higher requirements on sellers' inventory planning and fulfillment capabilities. With access to Yicang ERP (Amazon ERP), sellers can respond to challenges efficiently and easily.